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B&H Photo

Apple Authorized Reseller🇺🇸 United States
1 store (NYC) + online
Avg refresh: 48h

B&H Photo is a legendary NYC electronics retailer and Apple Authorized Reseller, known for no sales tax on shipments to most states.

Overview

Official name
B & H Foto & Electronics Corp.
Website
www.bhphotovideo.com
Headquarters
New York City, New York, USA
Founded
1973
Apple partnership
Apple Authorized Reseller
Store count
1 store (NYC) + online
Online store
Yes
Ships internationally
Yes
Payment methods
Credit/Debit cards, PayPal, Affirm, B&H Payboo Card, Wire transfer
VAT refund for tourists
No
Warranty
1-year Apple standard warranty.
Customer support languages
English

B&H Photo by the numbers

Biggest discount vs Apple

About B&H Photo

B&H Photo is a multi-brand electronics retailer, founded in 1973, with 53 years in market, operating a single physical location plus online operations in United States. Within United States's Apple retail map, B&H Photo occupies a flagship-tier position.

Did you know?

B&H Photo is closed every Saturday for Shabbat (the entire Saturday from Friday sunset to Saturday sunset) and on all major Jewish holidays - a religious observance reflecting the company's Hasidic Jewish ownership. The 9th Avenue SuperStore physically locks its doors and the website pauses order fulfillment during these windows. This is the only major US national electronics retailer with regular weekly closures.

The B&H Photo story

B&H Photo Video was founded in 1973 by Herman Schreiber in Manhattan - originally a small camera shop. The single physical B&H "SuperStore" at 420 9th Avenue (between 33rd and 34th streets) is one of the most distinctive retail destinations in New York City: 70,000 square feet of professional camera, video, and computer equipment with internal conveyor belts moving products from upstairs warehouse to checkout counters via overhead motorized tracks.

For Apple specifically, B&H is the US specialty source for high-end Mac configurations - Mac Studio Ultra, Mac Pro custom configurations, Pro Display XDR - with the deepest in-stock inventory of any US retailer outside Apple direct. B&H's professional photography and video customer base creates demand for high-end Apple builds that mass retailers (Best Buy, Costco) don't bother stocking.

The B&H tax advantage - two mechanisms. (1) Post-Wayfair (2018), B&H collects sales tax only in states where they have physical nexus - fewer than half of US states. Shoppers in no-nexus states receive B&H shipments without sales tax - the same tax economics as buying in Oregon or Delaware, but from your own home. (2) The B&H Payboo credit card (issued through Synchrony Bank) rebates the sales tax amount as statement credit on eligible purchases for buyers in tax-collecting states - typically a $100-$160 effective savings on a $1,500-$2,000 MacBook, with the rebate appearing on the next statement within 7-10 days. The combined effect: B&H can be effectively tax-free for any US shopper, regardless of state.

Apple Authorized Reseller status. B&H is a full Apple Authorized Reseller. Products carry Apple's standard warranty, are AppleCare+ eligible, and have genuine supply-chain provenance. B&H's Apple inventory includes the full current-gen lineup plus the high-end Mac Pro, Mac Studio Ultra, and custom-RAM MacBook Pro configurations that Best Buy and Costco typically don't stock.

Closed Saturdays and Jewish holidays. B&H observes Shabbat - the entire Saturday from Friday sunset to Saturday sunset - and all major Jewish holidays. The 9th Avenue SuperStore physically closes and the website pauses order fulfillment. Orders placed late Friday afternoon won't ship until Sunday. Plan order timing accordingly; this is the only major US national electronics retailer with regular weekly closures.

Shipping and returns. Free standard ground shipping on most orders $49+. 30-day return policy on most Apple products.

What B&H Photo is known for

US specialty source for high-end Mac configurations (Mac Studio Ultra, Mac Pro, Pro Display XDR), the B&H Payboo credit card that rebates sales tax as statement credit (effective 0% tax on Apple purchases for any US buyer), tax-free shipping to states without B&H nexus, and the iconic single 9th Avenue NYC SuperStore with overhead conveyor belt order fulfillment.

How B&H Photo prices

B&H Photo prices largely at sticker, but bundle discounts on AppleCare, accessories, and case-and-charger combinations are typically available at staff discretion. Expect 1 to 3% effective flexibility on bundles rather than meaningful sticker negotiation. Their pricing changes occasionally but not predictably. Promotional windows are a more reliable savings driver than week-to-week pricing fluctuation here.

Tourist & foreign-buyer experience at B&H Photo

English support at B&H Photo is excellent. Full transactions including warranty registration, configuration consultation, and accessory bundling can be completed in English at flagship locations. The United States has no federal tourist sales-tax refund. Sales tax paid at B&H Photo stays paid. Buy in 0%-tax states such as Delaware, Montana, New Hampshire, or Oregon to avoid this entirely. International credit cards including Visa and Mastercard are accepted, which is useful for tourists without local banking.

Where B&H Photo sits vs United States alternatives

In United States's Apple retail market, B&H Photo's closest comparisons are Adorama (multi-brand electronics, 1 stores) and Apple Store US (Apple direct, 270 stores). Each of these competes on a different axis. Store count, retail format, pricing discipline, and geographic coverage all differ. The right alternative depends on whether you are optimizing for the lowest absolute price, in-person Apple-experience retail, or proximity.

What makes B&H Photo worth choosing

B&H Photo is best-known for Mac Studio, Mac Pro, and Pro Display XDR. These are the categories where their pricing, inventory depth, and retail experience meaningfully differentiate from United States's broader Apple retail. As a multi-brand electronics chain, B&H Photo's strength is convenience and bundled household-electronics shopping rather than Apple-specialist consultation. If you are buying Apple alongside other electronics, the combined-cart pricing often produces meaningful savings versus Apple-only specialty stores.

Pros & Cons

Pros

  • No sales tax to most states - immediate 5-10% savings
  • Competitive pricing on Apple products
  • Trusted retailer since 1973
  • International shipping available
  • B&H Payboo card eliminates even NY/NJ tax

Cons

  • Only 1 physical store in NYC
  • Closed on Saturdays and Jewish holidays
  • NYC store can be overwhelming for first-time visitors

Pricing Strategy

Competitive pricing. Major advantage: no sales tax collected on shipments to most states outside NY and NJ.

Negotiation Tips

  • No sales tax on orders shipped outside NY/NJ - significant savings
  • Check the Deals Zone for Apple discounts
  • B&H Payboo card eliminates sales tax even in NY/NJ
  • Regularly offers better prices than Apple on select products

VAT Refund for Tourists

No VAT Refund

No sales tax on most out-of-state shipments.

Warranty

1-year Apple standard warranty.

Frequently asked about B&H Photo

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