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United StatesのApple価格

10 時間前前に更新
View all 49 United States pricesJump to biggest deals

Real Apple price in your state

Apple.com shows pre-tax MSRP. Pick your state to see the total with sales tax added.

Apple.com MSRP

0% tax:
MacBook Air M5 13" in California$1,099
Sales tax (7.2% – 10.8%)$80 – $118
Your total$1,179 – $1,217

Highest state-level rate in the US

Compare all 50 states + DC

United States Apple market — key facts

10 時間前前に更新
Apple MSRP variance by state:
Up to ~$180 after sales tax on a single MacBook Air
Zero-tax states:
Oregon, Delaware, New Hampshire, Montana, Alaska (state-level)
Federal sales tax:
None — sales tax is state and local only
Highest combined rate (tracked):
California up to 10.25%, NYC 8.88%
Best multi-retailer landscape:
Apple, Best Buy, Amazon, B&H Photo, Adorama, Costco, Micro Center
Tax-free workaround for residents:
B&H Payboo card (rebates sales tax as store credit)
Apple back-to-school promotion:
Late June – early September: free AirPods or gift card with eligible Mac/iPad

Apple product prices vary by up to $180 across US states. See the real price in your state, after sales tax.

Apple.com shows one number: $1,099 for a MacBook Air M4. The real total? $1,099 in Oregon (0% tax), $1,212 in California (up to 10.25%), $1,179 in New York (up to 8.88%), $1,190 in Texas (up to 8.25%). We calculate your state's actual total - plus compare Apple, Best Buy, Amazon, B&H Photo, and 8 more US retailers. The five zero-tax states (Oregon, Montana, New Hampshire, Delaware, Alaska) save you $0-$400+ depending on the product.

Five states have 0% sales tax on Apple. Border-state shopping, B&H Payboo card, and Costco bundles stack with state-tax math for biggest US Apple savings.

United States Apple market at a glance

On the products where third-party retailers beat Apple's price in United States, the average discount is around 14%. That is a useful baseline for what to expect outside Apple's direct channel. Prices were last refreshed today.

9
Retailers tracked
49
Apple products
80
Live price points
8
Below-Apple deals
Most in Mac

The United States Apple retail landscape

We track nine Apple retailers across United States, 9 of them officially Apple-authorized. The mix includes one official Apple Store, one online marketplace, four multi-brand electronics chains, and three authorized retailers.

United States charges no sales tax on consumer electronics, so the price you see on a sticker is the final price. There is no airport refund process to navigate and no in-store tax-free workflow.

Across the 49 products we currently watch in United States, the category with the most below-Apple-price deals right now is Mac.

MacBook Pro 14-inch M4

MacBook Pro 14-inch M4 512GB

MacBook Pro 14-inch M4 512GB

Apple M4 · 512GB

推定価格:$1,395
Best Buy
詳細を見る

MacBook Pro 14-inch M4 Max 14C/32C

MacBook Pro 14-inch M4 Max 14C/32C 1TB

MacBook Pro 14-inch M4 Max 14C/32C 1TB

Apple M4 Max 14C/32C · 1TB

推定価格:$1,950
Best Buy
詳細を見る

MacBook Pro 14-inch M4 Pro 14C/20C

MacBook Pro 14-inch M4 Pro 14C/20C 1TB

MacBook Pro 14-inch M4 Pro 14C/20C 1TB

Apple M4 Pro 14C/20C · 1TB

推定価格:$2,215
Best Buy
詳細を見る
MacBook Pro 14-inch M4 Pro 12C/16C 512GB

MacBook Pro 14-inch M4 Pro 12C/16C 512GB

Apple M4 Pro 12C/16C · 512GB

推定価格:$1,800
Micro Center+1 more
詳細を見る

MacBook Pro 14-inch M5

MacBook Pro 14-inch M5 512GB

MacBook Pro 14-inch M5 512GB

Apple M5 · 512GB

推定価格:$1,445
Micro Center+1 more
詳細を見る
MacBook Pro 14-inch M5 512GB

MacBook Pro 14-inch M5 512GB

Apple M5 · 512GB

推定価格:$1,999
Apple Store US
詳細を見る

MacBook Pro 14-inch M5 Max 18C/32C

MacBook Pro 14-inch M5 Max 18C/32C 2TB

MacBook Pro 14-inch M5 Max 18C/32C 2TB

Apple M5 Max 18C/32C · 2TB

推定価格:$3,899
Best Buy
詳細を見る

MacBook Pro 14-inch M5 Pro 15C/16C

MacBook Pro 14-inch M5 Pro 15C/16C 1TB

MacBook Pro 14-inch M5 Pro 15C/16C 1TB

Apple M5 Pro 15C/16C · 1TB

推定価格:$2,349
Best Buy
詳細を見る

MacBook Pro 16-inch M4 Max 14C/32C

MacBook Pro 16-inch M4 Max 14C/32C 1TB

MacBook Pro 16-inch M4 Max 14C/32C 1TB

Apple M4 Max 14C/32C · 1TB

推定価格:$3,499
Best Buy
詳細を見る
MacBook Pro 16-inch M4 Max 16C/40C 1TB

MacBook Pro 16-inch M4 Max 16C/40C 1TB

Apple M4 Max 16C/40C · 1TB

推定価格:$6,999
Best Buy
詳細を見る

MacBook Pro 16-inch M4 Pro 14C/20C

MacBook Pro 16-inch M4 Pro 14C/20C 512GB

MacBook Pro 16-inch M4 Pro 14C/20C 512GB

Apple M4 Pro 14C/20C · 512GB

推定価格:$2,070
Best Buy
詳細を見る
MacBook Pro 16-inch M4 Pro 14C/20C 512GB

MacBook Pro 16-inch M4 Pro 14C/20C 512GB

Apple M4 Pro 14C/20C · 512GB

推定価格:$2,299
Best Buy
詳細を見る

MacBook Pro 16-inch M5 Max 18C/32C

MacBook Pro 16-inch M5 Max 18C/32C 2TB

MacBook Pro 16-inch M5 Max 18C/32C 2TB

Apple M5 Max 18C/32C · 2TB

推定価格:$3,649
Best Buy+1 more
お得:17.0%vs Apple Store
詳細を見る

MacBook Pro 16-inch M5 Pro 18C/20C

MacBook Pro 16-inch M5 Pro 18C/20C 1TB

MacBook Pro 16-inch M5 Pro 18C/20C 1TB

Apple M5 Pro 18C/20C · 1TB

推定価格:$2,999
Apple Store US+1 more
詳細を見る
MacBook Pro 16-inch M5 Pro 18C/20C 1TB

MacBook Pro 16-inch M5 Pro 18C/20C 1TB

Apple M5 Pro 18C/20C · 1TB

推定価格:$3,899
Best Buy+1 more
詳細を見る

MacBook Air 13-inch M4

MacBook Air 13-inch M4 256GB

MacBook Air 13-inch M4 256GB

Apple M4 · 256GB

推定価格:$999
Best Buy
詳細を見る
MacBook Air 13-inch M4 512GB

MacBook Air 13-inch M4 512GB

Apple M4 · 512GB

推定価格:$975
Best Buy
詳細を見る

MacBook Air 13-inch M5

MacBook Air 13-inch M5 512GB

MacBook Air 13-inch M5 512GB

Apple M5 · 512GB

推定価格:$1,163
Costco+3 more
お得:10.5%vs Apple Store
詳細を見る
MacBook Air 13-inch M5 512GB

MacBook Air 13-inch M5 512GB

Apple M5 · 512GB

推定価格:$1,299
Apple Store US
詳細を見る

MacBook Air 15-inch M4

MacBook Air 15-inch M4 256GB

MacBook Air 15-inch M4 256GB

Apple M4 · 256GB

推定価格:$900
Best Buy+1 more
詳細を見る

MacBook Air 15-inch M5

MacBook Air 15-inch M5 512GB

MacBook Air 15-inch M5 512GB

Apple M5 · 512GB

推定価格:$1,113
Costco+3 more
詳細を見る

iPhone 17

iPhone 17 256GB

iPhone 17 256GB

A19 · 256GB

推定価格:$799
Apple Store US+2 more
詳細を見る

iPhone 17 Pro

iPhone 17 Pro 512GB

iPhone 17 Pro 512GB

A19 Pro · 512GB

推定価格:$1,299
Apple Store US
詳細を見る
iPhone 17 Pro 256GB

iPhone 17 Pro 256GB

A19 Pro · 256GB

推定価格:$1,099
Best Buy+1 more
詳細を見る
iPhone 17 Pro 1TB

iPhone 17 Pro 1TB

A19 Pro · 1TB

推定価格:$4,166
Best Buy
詳細を見る

iPhone 17 Pro Max

iPhone 17 Pro Max 1TB

iPhone 17 Pro Max 1TB

A19 Pro · 1TB

推定価格:$1,599
Apple Store US
詳細を見る
iPhone 17 Pro Max 256GB

iPhone 17 Pro Max 256GB

A19 Pro · 256GB

推定価格:$1,199
Apple Store US+1 more
詳細を見る

iPhone 17e

iPhone 17e 512GB

iPhone 17e 512GB

A19 · 512GB

推定価格:$799
Apple Store US
詳細を見る
iPhone 17e 256GB

iPhone 17e 256GB

A19 · 256GB

推定価格:$549
Walmart+1 more
お得:8.3%vs Apple Store
詳細を見る

iPhone Air

iPhone Air 256GB

iPhone Air 256GB

A19 Pro · 256GB

推定価格:$850
Best Buy+1 more
詳細を見る

iPhone 16

iPhone 16 128GB

iPhone 16 128GB

A18 · 128GB

推定価格:$620
Best Buy+2 more
お得:11.3%vs Apple Store
詳細を見る

iPhone 16 Plus

iPhone 16 Plus 128GB

iPhone 16 Plus 128GB

A18 · 128GB

推定価格:$636
Best Buy+1 more
お得:20.4%vs Apple Store
詳細を見る

iPhone 16 Pro

iPhone 16 Pro 128GB

iPhone 16 Pro 128GB

A18 Pro · 128GB

推定価格:$685
Best Buy
詳細を見る
iPhone 16 Pro 256GB

iPhone 16 Pro 256GB

A18 Pro · 256GB

推定価格:$1,100
Target
詳細を見る

iPhone 16 Pro Max

iPhone 16 Pro Max 256GB

iPhone 16 Pro Max 256GB

A18 Pro · 256GB

推定価格:$919
Best Buy
詳細を見る

iPhone 16e

iPhone 16e 128GB

iPhone 16e 128GB

A18 · 128GB

推定価格:$540
Best Buy+1 more
詳細を見る

iPad Pro

iPad Pro

iPad Pro

推定価格:$920
Best Buy+2 more
お得:9.7%vs Apple Store
詳細を見る

iPad Pro (M4) — 11-inch

iPad Pro (M4) — 11-inch

iPad Pro (M4) — 11-inch

推定価格:$1,049
Target+1 more
詳細を見る

iPad Pro (M5) — 11-inch

iPad Pro (M5) — 11-inch

iPad Pro (M5) — 11-inch

推定価格:$1,499
Apple Store US
詳細を見る

iPad Air (M4) — 11-inch

iPad Air (M4) — 11-inch

iPad Air (M4) — 11-inch

推定価格:$649
Best Buy+1 more
お得:13.4%vs Apple Store
詳細を見る

iPad Air M3

iPad Air M3 128GB

iPad Air M3 128GB

Apple M3 · 128GB

推定価格:$1,599
Best Buy
詳細を見る

iMac 24-inch M4 (2-port)

iMac 24-inch M4 (2-port) 256GB

iMac 24-inch M4 (2-port) 256GB

Apple M4 · 256GB

推定価格:$1,299
Best Buy+1 more
お得:13.3%vs Apple Store
詳細を見る

Mac Mini M4

Mac Mini M4 256GB

Mac Mini M4 256GB

Apple M4 · 256GB

推定価格:$799
Apple Store US
詳細を見る

Mac Studio M4 Max 14C/32C

Mac Studio M4 Max 14C/32C 512GB

Mac Studio M4 Max 14C/32C 512GB

Apple M4 Max 14C/32C · 512GB

推定価格:$2,499
Apple Store US
詳細を見る

Apple Watch Ultra 2

Apple Watch Ultra 2

Apple Watch Ultra 2

推定価格:$600
Best Buy
詳細を見る

Apple Watch Series 10

Apple Watch Series 10

Apple Watch Series 10

推定価格:$370
Best Buy
詳細を見る

AirPods Pro (3rd generation)

AirPods Pro (3rd generation)

AirPods Pro (3rd generation)

推定価格:$150
Micro Center+2 more
詳細を見る

AirPods Max (2nd generation)

AirPods Max (2nd generation)

AirPods Max (2nd generation)

推定価格:$430
Best Buy+2 more
お得:21.7%vs Apple Store
詳細を見る

AirPods (4th generation)

AirPods (4th generation)

AirPods (4th generation)

推定価格:$129
Apple Store US
詳細を見る
Did you know?

The US is the only major Apple market where MSRP is set WITHOUT tax included - every other major market (UK, EU, Japan, Vietnam, India, Hong Kong with its 0%, etc.) shows you a tax-inclusive price on the Apple Store website. In the US, you see $1,099 on apple.com and then sales tax gets added at checkout based on your state, county, and city. That's why your real Apple price can vary by $180+ between Oregon (0%) and parts of California (10.25%) - even though Apple lists the same number on both pages.

Apple shopping in United States

Apple MSRP is one number. What you actually pay in the US depends on where you live, where you ship, and which retailer you pick - and the range is wider than most buyers realize. A MacBook Air M4 listed at $1,099 on apple.com costs exactly $1,099 if you walk into Apple Store Pioneer Place in Portland, Oregon (0% sales tax). The same MacBook with the same specs costs $1,212 at Apple Union Square in San Francisco (10.25% combined), $1,196 at Apple Fifth Avenue in NYC (8.88%), $1,190 at Apple NorthPark Center in Dallas (8.25%). Apple.com doesn't show you any of that until you're at checkout with an address.

Retailer choice is the second lever. Apple direct (apple.com and 270+ Apple Stores) is always at MSRP. Best Buy (1,000+ US stores) runs regular promotions - $100-300 off specific MacBook and iPad SKUs during Black Friday, back-to-school (June-August), Memorial Day, Labor Day, and around the iPhone launch. My Best Buy credit card adds another 5% off year-round on Apple. Amazon US tracks MSRP but runs $50-200-off sales on MacBooks and AirPods during Prime Day (July) and Black Friday; Amazon Renewed and warehouse-deal listings can save 10-15% on open-box units with Amazon's return guarantee. B&H Photo and Adorama (both NYC-based) are the specialty pro-video/photo retailers - unmatched for high-end Mac Studio and Mac Pro builds, and their Payboo (B&H) and VIP360 (Adorama) credit cards rebate the sales tax amount back to you as store credit, which is as close to a domestic tax-free purchase as US retail allows. Costco runs exclusive Apple bundles (MacBook + AppleCare + gift-card combos) during bundle windows that regularly beat every other US retailer - requires $60-120/year membership. Micro Center (25 US stores) has the deepest high-end Mac inventory and occasional in-store-only discounts on 64GB+ RAM MacBook Pro configurations.

The third lever is timing. Apple itself rarely discounts - the Apple back-to-school promotion (free AirPods or Apple Gift Card with Mac/iPad purchase, late June through early September, for verified students, parents of students, and educators) is the main exception. Third-party retailers are where the seasonal discounts live: Black Friday and Cyber Monday (late November) are the deepest; Prime Day (July, Amazon only) is next; Labor Day and Memorial Day are mid-tier; the week after an iPhone launch clearance cuts previous-gen iPhones $100-300.

Apple Refurbished (apple.com/shop/refurbished) deserves specific mention: Apple-tested, full 1-year warranty, genuine packaging, 10-15% off new pricing. For many buyers this is the best value on the apple.com store, and it's the same Apple service eligibility as new. Stock rotates; the time-sensitive models usually sell through quickly.

The US is the global Apple price reference - Apple sets every other country's pricing relative to the US tier, then adds local tax/duty on top. For the cheapest *Asian* Apple market vs the US, see [/hk](/hk): Hong Kong's 0% sales tax often beats US post-tax pricing on high-end Mac configurations. For *tax-free Apple inside the US*, the five 0%-tax states (Oregon, Delaware, New Hampshire, Montana, Alaska state-level) plus the B&H Payboo card are the only legitimate paths - everything else is just shifting the tax bill, not eliminating it.

The retailer landscape

Apple US (~270 Apple Stores across 44 states + apple.com) sets the reference MSRP. In-stock inventory is deepest here; configuration options (custom-RAM Mac Studio, Mac Pro) are exclusive to Apple direct. Same-day pickup available in most Apple Stores for in-stock SKUs. Apple's 14-day return policy is unconditional (no restocking fee). Apple rarely discounts beyond the back-to-school promotion; for pricing leverage, shop elsewhere.

Best Buy is Apple's largest US third-party retailer with 1,000+ stores carrying the full Apple line and Apple shop-in-shop formats at flagship locations. Promotional pricing is aggressive during Black Friday (late November, $100-300 off specific SKUs), back-to-school (June-August), Memorial Day (late May), Labor Day (early September), and the week following an iPhone launch (older-model clearance). My Best Buy credit card adds 5% rewards on all Apple purchases year-round, and My Best Buy Plus membership ($49/year) adds exclusive member prices. Open-box deals at Best Buy Outlet run 15-25% off new pricing. Best Buy price-matches Apple.com and Amazon in many cases.

Amazon US sells Apple through apple's direct Amazon storefront (sold-by-Amazon) and authorized third-party sellers. Stay on "Sold by: Amazon" listings for full warranty eligibility. Amazon runs $50-200-off promotions on specific MacBook and iPad configurations during Prime Day (mid-July) and Black Friday/Cyber Monday (late November). Amazon Prime delivers free in 1-2 days, same-day in major metros. Amazon Renewed offers Apple-certified refurbished with 90-day Amazon guarantee; for MacBooks this can save $200-400 but with shorter warranty than Apple's direct refurbished program.

B&H Photo (single 9th Avenue NYC store + national shipping) is the US specialty source for high-end Mac builds - Mac Studio Ultra, Mac Pro custom configurations, Pro Display XDR - with the deepest in-stock inventory of any US retailer outside Apple direct. Post-Wayfair (2018), B&H collects sales tax in states where they have nexus (around half of US states); for the others, shipping is effectively tax-free. The B&H Payboo card rebates your sales tax as a statement credit on eligible purchases - effectively a 5-10% discount for buyers in tax-collecting states. B&H is closed Saturdays (religious observance) and on Jewish holidays; plan order timing accordingly. Adorama (also NYC) operates similarly with its VIP360 program.

Costco Apple bundles are the single best-value US retail channel when a bundle window opens. Typical structure: MacBook Air or MacBook Pro + 3-year AppleCare+ + $100-200 Costco gift card, priced so the effective MacBook cost beats Apple direct, Best Buy, and Amazon. Bundles rotate quarterly, inventory sells through in days. Costco's 90-day return window on electronics is the most generous in US retail. Requires $65 Gold Star or $130 Executive membership (Executive adds 2% annual cashback).

Micro Center (25 US stores, concentrated in Dallas, Houston, Chicago, NYC area, DC, LA, Atlanta, plus others) is the US enthusiast specialty source. Deepest physical inventory of high-RAM MacBook Pro (64GB, 128GB) and Mac Studio Ultra configurations. In-store-only promotions regularly cut $100-300 off high-end Mac SKUs. For buyers near a Micro Center, it's the most competitive brick-and-mortar source for pro-grade Mac configurations.

Walmart, Target, and Sam's Club carry Apple with thinner inventory than the specialists. Target RedCard adds 5% off year-round (rare year-round Apple discount). Walmart and Sam's Club occasionally cut iPhone and AirPods pricing during Black Friday. None of these are primary destinations for Mac buyers - for iPhones and accessories they're competitive during promotions.

US sales tax - how it actually works

Rate. Combined state + local sales tax ranges from 0% (Delaware, Montana, New Hampshire, Oregon, Alaska at the state level) to 10.25% (California's highest-tax counties). California state rate is 7.25% - the highest in the US - with local add-ons bringing combined rates to 10.25%. New York state rate is 4%, combined with local up to 8.88%. Louisiana has the highest average combined rate at 10.11%. See the full 50-state breakdown in the tax calculator.

Unlike most countries, the US has no federal VAT/GST and no tourist sales-tax refund. Sales tax is set by each state + locality, collected at purchase, and never refundable.

Three legal ways to minimize US sales tax on Apple purchases:

1. Buy in a zero-tax state. Five states have 0% state sales tax: Oregon, Montana, New Hampshire, Delaware, Alaska. (Alaska has no state tax but some cities/boroughs do; Oregon, MT, NH, DE are fully 0%.) If you live near a state border, crossing to buy can save $50-$180 depending on the product. Popular tax-free Apple Stores: Pioneer Place (Portland, OR), Christiana Mall (near Wilmington, DE), Manchester (NH). If you travel through these states, route Apple purchases accordingly.

2. Use a B&H Payboo or Adorama VIP360 card. For US residents in tax-collecting states, B&H Photo's Payboo card rebates your sales tax as a statement credit - effectively making the purchase tax-free. Adorama's VIP360 card does the same. Both require credit approval; the rebate applies to the first purchase and thereafter. On a $2,000 MacBook Pro with 8.25% California tax, that's $165 saved.

3. Ship from a no-nexus online retailer. Post-Wayfair (2018), this is narrower than it used to be - most large retailers now collect tax in all sales-tax states. But specialty retailers like B&H Photo and Adorama still don't have nexus in every state; if you live in one of their no-nexus states, online shipping arrives tax-free with no Payboo card needed.

Bonus: Apple Education pricing. Not a tax strategy, but stacks with tax math. Verified students, parents of students, and K-12 educators get 5-10% off Macs and iPads year-round, plus free AirPods or Apple Gift Card during the back-to-school window (late June through early September). Verification via UNiDAYS or .edu email.

Example. MacBook Air M4 13" ($1,099 MSRP) real total by state: $1,099 in Oregon / Delaware / New Hampshire / Montana (0% tax). $1,179-$1,212 in California (7.25-10.25%). $1,143-$1,196 in New York (4-8.88%). $1,168-$1,190 in Texas (6.25-8.25%). $1,176-$1,211 in Illinois (6.25-10.25%). $1,173 in Florida (avg 7.02%). iPhone 16 Pro Max ($1,199): $1,199 in OR, $1,286-$1,322 in CA, $1,247-$1,305 in NY.

Ways to save on Apple in the US

  • Shop Black Friday and Cyber Monday (late November) at Best Buy, Amazon, Costco - $100-400 off specific MacBook and iPad SKUs. Apple.com itself rarely cuts prices, but third-party retailers go deep.
  • Back-to-school promotion (late June through early September) at Apple.com: free AirPods or Apple Gift Card with Mac/iPad purchase for verified students, parents of students, and K-12 educators. Stacks with the standard 5-10% education discount.
  • B&H Photo Payboo card (and Adorama VIP360) rebates your sales tax as statement credit - essentially a 5-10% discount for US residents in tax-collecting states. Requires credit approval; first-purchase rebate is immediate.
  • Costco exclusive Apple bundles (MacBook + AppleCare + gift card combos) run quarterly and beat every other US retailer during the window. Requires $65+ Costco membership but the single-purchase savings often exceed the fee.
  • If you live near the Oregon, Delaware, New Hampshire, or Montana border, a one-day trip to a tax-free Apple Store can save $50-$180 on a flagship Mac or $80-$200 on a high-end iPhone. Apple Store Pioneer Place (Portland, OR) and Christiana Mall (near Wilmington, DE) are the most common destinations for this.
  • Apple Refurbished (apple.com/shop/refurbished) is Apple-tested, carries the full 1-year warranty, and runs 10-15% below new pricing. Stock rotates - if you see the model you want, buy same-day. Same AppleCare+ eligibility as new.
  • Amazon Renewed is the Amazon equivalent of Apple Refurbished - 10-20% off, Amazon's 90-day guarantee, shorter warranty than Apple's refurb program. Good value on MacBook Pro configurations older than the current generation.
  • Best Buy Outlet (bestbuy.com/outlet) sells open-box and refurbished Apple at 15-25% off. Open-box units are physically inspected and typically in excellent condition; Best Buy's return policy still applies.
  • My Best Buy card (free) adds 5% back as rewards on Apple purchases. My Best Buy Plus ($49/year) adds exclusive member pricing. For households that buy Apple regularly, the Plus membership pays for itself quickly.
  • Apple trade-in (apple.com/shop/trade-in) credits old iPhones, iPads, and Macs toward a new purchase - often better than selling privately for the convenience, sometimes worse than eBay/Swappa for max price. Check both before deciding.
  • Target RedCard adds 5% off Apple purchases year-round at Target - one of the few year-round Apple discount mechanisms in US retail (Apple's strict pricing discipline normally prevents permanent retailer discounts).
  • iPhone launch week (mid-September annually) is the best time to buy previous-generation iPhones - Best Buy and Amazon cut older-model pricing $100-300 within days of the new iPhone announcement.

Seasonal pricing & sale calendar

EventMonthTypical discountNotes
Black Friday / Cyber MondayLate November$100-$400 off specific Mac and iPad SKUs at Best Buy, Amazon, CostcoUS's largest annual Apple sale window. Best Buy and Amazon are the deepest on MacBook and iPad; Costco rotates in exclusive bundles. Apple.com itself rarely participates beyond gift-card bundles.
Apple Back-to-SchoolLate June – early SeptemberFree AirPods or Apple Gift Card + 5-10% off for verified students, parents, educatorsApple's direct promotion. Stacks with Apple Education pricing. Best annual window for student Mac/iPad purchases. Verified via UNiDAYS or .edu email.
Amazon Prime DayMid-July$50-200 off select MacBook, iPad, AirPodsAmazon-only event. Heaviest on MacBook Air and iPad Air; lighter on current-gen MacBook Pro. Prime membership required.
Labor Day salesEarly September$50-200 off at Best Buy and AmazonPre-iPhone-launch clearance. Good timing for previous-generation MacBooks and iPads.
iPhone launch discounts (older models)September–October$100-300 off previous-gen iPhonesWhen Apple announces the new iPhone, Best Buy, Amazon, and carriers cut older-model pricing within days.
Memorial Day salesLate May$100-250 off at Best Buy, Costco, AmazonSecond-tier US retail promotion; thinner Apple discounts than Black Friday but useful if timing is right.
Costco Apple bundle windowsQuarterly (rotating)$100-400 effective discount via MacBook + AppleCare + gift card bundlesExclusive to Costco, rotate on a quarterly cadence. When a bundle drops, it sells through within days. Watch the weekly ad.

US sale cadence is well-defined but Apple.com itself rarely discounts - the action is at Best Buy, Amazon, and Costco. Stack a seasonal sale with a tax-minimizing strategy (B&H Payboo card, shipping to a no-nexus state, or an in-person trip to a 0%-tax state) for the deepest effective US Apple savings. Education pricing + back-to-school is the year's single best student-buyer window.

Frequently asked questions

Explore more United States Apple shopping

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Reviewed May 11, 2026